During a spring visit a few years ago, they drove to a frozen lake to walk his father’s dog. While they were drinking coffee and eating sandwiches, the dog ran out onto the ice, which gave way moments later. The pet plunged into the paralyzingly cold water, thrashing for a few moments, before dozily resting its front paws on the lip of the ice. To Persson’s dismay, his father lay down on the ice and began hoisting himself toward the dog. “I’m running around all over the place, looking for a long stick,” he said. “I don’t know what I was planning on doing. It just seemed important to find a stick right then. I found one, turned around and saw my dad right next to the dog at the exact moment the ice broke loose, and tipped him in. I screamed. A moment later, he stood up. The water only came up to his hips.”
Persson says that the most upsetting thing about the episode was the speed at which a beautiful scene turned into disastrous one.
A profile of Markus Persson. Markus is a true innovator and very honest about the impact of fame on his creative vision. Makes you wonder if some of the key to Sweden’s success in pure innovation (look no further than telecom, communication, games, synths and more synths!) is its cultural aversion to star culture and ego obsession